Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Social Media
- Social bookmarking
We will look at these in detail below but first let me explain about the importance and benefits of off-page SEO.
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.