On Page SEO
Η ορολογία που σημαίνει βελτιστοποίηση της κατάταξης της ιστοσελίδας στις μηχανές αναζήτησης (Search Engine Optimization) αναφέρεται σε όλα εκείνα τα εργαλεία και τις βέλτιστες πρακτικές που χρησιμοποιούνται για την επίτευξη αυτού του σκοπού.
Off Page SEO
Unlike On- page SEO, off-page SEO refers to activities outside the boundaries of the webpage. The most important are:
- Link Building
- Social Media
- Social bookmarking
We will look at these in detail below but first let me explain about the importance and benefits of off-page SEO.
Why is Off-Page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher. To do that, they take into account the on-site SEO factors (described above), some other quality factors and off-page SEO.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website. A web site that is useful is more likely to have references (links) from other websites; it is more likely to have mentions on social media (Facebook likes, tweets, Pins, +1’s etc.) and it is more likely to be bookmarked and shared among communities of like-minded users.